Peter Amend | Thule 2019

Hey Chris! So glad we could meet about 2019 projects. Here’s a couple things I’d love to talk about and I hope they resonate with you!

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Dancing with whales

A lifetime of dreaming of this - I’m traveling to Tonga (A small group of islands near Fiji) in September 2019 with Raja, and his brother who is a Nat Geo photographer and Whale guide. Together we’ll be freediving with humback whales - and telling the story of our experience swimming with the largest mammals in the world. This story will rely heavily on conservation and ocean sustainability.

How it relates to Thule:

I think we could leverage the travel component of this and could be as simple as a gallery of images, or as in depth as a long form blog story, with a custom scored 1-3 minute documentary style short film.

Product focus: Luggage and travel bags.

Costs and buy-in TBD based on brands interest,


Desert/beach motorcycle camping at the pismo dunes

This is a weekend warrior style getaway, with a focus on time with the boys - riding motorcycles, fat tire bikes on the beach, beach bonfire, cruising on motorcycles down the beach with surfboards, good ol tailgate meals.

Product focus: bicycle racks, roof awning, any roof accesories (boxes, etc.)

Vehicle focus: ‘17 Toyota 4Runner or Toyota Tacoma

Deliverables would likely be a gallery of 25-50 images, or long form blog story.


Urban Stroller Adventure

Our family has expanded to 4 now - and it seems as a good focus for this might be a ‘trendy urban adventure’ with the new double stroller, family coffee on a saturday morning, bundled up and exploring a cute downtown area. Open to exploring your needs for this!

Deliverables to include a gallery of 10-15 images depending on needs.


Iceland - August

Taking our newest daughter (she’ll be around 9 months old) to Iceland for a short week on the island. Striking aspirational visuals could be paired with the baby backpack.

Misc. other story ideas to include:

  • snow canoe camping trip shaver lake with my vintage green 20’ canoe (could be a roof rack feature?)

  • spearfishing in big sur, surf trip down the CA coastline. Backpacks, roofracks for surfboards etc.